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  • Writer's pictureNick Turner

The power of scenario thinking:

Updated: Jun 20, 2019

Interview with Julian Birkinshaw of London Business School

I have been very fortunate over the years to collaborate with London Business School's Julian Birkinshaw, Professor of Strategy and Entrepreneurship. Here, just after I delivered a lecture to his MBA class,  he interviews me on the benefits of scenario thinking in helping executives make better decisions in the face of an uncertain future.

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