Travel stress (testing)...
I continue to be impressed by the level of engagement and commitment that the senior team at Amadeus are showing to the "Future(s) of Travel" scenario planning initiative that Matt Ranen and I helped to run last year.
Corporate strategists Dr. Wolfgang Krips and Diego Heredia have driven both internal and external communication, embedding greater insight and strategic thinking across the organisation and with their clients / broader stakeholders. This is a vital step in helping the global travel ecosystem to be better prepared for the expected continued volatility across the sector.
As well as stress-testing assumptions for a post-COVID recovery, we also explored the longer-term structural drivers potentially reshaping the world of travel. Read and learn more in their recently published blog series: